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Marketing Automation

Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.

Related Sales Automation Articles

Two new improvements to Google results pages


Today we're rolling out two new improvements to Google search. The first offers an expanded list of useful related searches and the second is the addition of longer search result descriptions -- both of which help guide users more effectively to the...

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Are Enterprise Mashups a Viable Option for Wall St


In a pragmatic new article for Wall Street and Technology entitled Mashups Slowly Gain Traction on Wall Street, Melanie Rodier provides an overview of how a growing number of financial firms have started turning to mashups to save money and improve...

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