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Marketing Automation

Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.

Related Sales Automation Articles

Salesforce.com Integrates with Google Apps


Salesforce.com has added a toolkit to its Force.com platform today that allows its partners and developers to access Google’s Application Programming Interfaces (APIs). The toolkit, which lets programmers connect their applications or data into...

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Going After the Long Tail?


Charles Fitzgerald recently posted an article on the elusive long tail market. The article mentioned some interesting stats on Salesforce's top-heaviness - a small number of enterprise customers account for more than 40% of their user base. Which...

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