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Marketing Automation

Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.

Related Sales Automation Articles

The One Thing You Should Do Today


More than a few people have asked me what can they do to survive in the rough economy.The sentiment is wide ranging and far from unique. Here is a taste of what I’ve...

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Get Your Targeted Message Across in Salesforce


How do you communicate with your Salesforce Users? Email, newsletters, a “News” section within the Salesforce sidebar or Home Page? Each can have it’s appropriate time and place, but how do you manage it all? You want to target your message to...

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